What is a Focus Group?

What is a Focus Group?

What is an example of a focus group?

A focus group is a small-group discussion guided by a trained leader. It is used to learn about opinions on a designated topic, and to guide future action. Examples: A focus group of parents of preschoolers meets to discuss child care needs.

What is focus group in research?

A focus group is a qualitative research method in which a trained moderator conducts a collective interview of typically six to eight participants from similar backgrounds, similar demographic characteristics, or both.

What are the three types of focus groups?

  • 3.1 Single focus group. …
  • 3.2 Two-way focus group. …
  • 3.3 Dual moderator focus group. …
  • 3.4 Duelling moderator focus group. …
  • 3.5 Respondent moderator focus group. …
  • 3.6 Mini focus group. …
  • 3.7 Online focus groups.

What is a good focus group?

Focus groups are one of the more tried-and-true methods for gathering qualitative data. A good focus group can elicit nuanced, complex responses from participants. A good moderator in a face-to-face setting can stimulate the group of people to offer new thoughts or insights that they wouldn’t otherwise reach.

How do I start a focus group?

How to Run a Focus Group
  1. Choose your topic of discussion.
  2. Choose your questions or discussion prompts.
  3. Prepare your focus group questionnaire.
  4. Appoint a notetaker.
  5. Recruit and schedule participants.
  6. Get consent and start the discussion.
  7. Have everyone introduce themselves.
  8. Ask your questions.

What is a focus group and describe the characteristics of focus groups?

A focus group is a research technique used to collect data through group interaction. The group comprises a small number of carefully selected people who discuss a given topic. Focus groups are used to identify and explore how people think and behave, and they throw light on why, what and how questions.

What is meant by focus group in qualitative research?

Focus groups are a form of group interview that capitalises on communication between research participants in order to generate data. … The idea behind the focus group method is that group processes can help people to explore and clarify their views in ways that would be less easily accessible in a one to one interview.

What is a good sample size for focus groups?

Population: The ideal size of a focus group is 8-10 subjects, plus a facilitator and a note taker, about the size of a lively seminar class. A larger group will limit the detail of some responses because participants feel a pressure to share airtime with others.

What makes a successful focus group?

Keep it simple word your questions in a way that doesn’t make them sound complex and will be easily understood. Keep it short maintain engagement and keep attention focused by using short, uncomplicated questioning. Keep it one dimensional word your questions so that there is a one clear answer.

Who runs a focus group?

Facilitator the person who leads each focus group. Recorder the person who assists the facilitator in each focus group, capturing a detailed account of participant input. Data Analyst the person who uses the recorder’s notes to conduct qualitative analysis of the focus group data.

What are the different types of focus groups?

Types of Focus Groups
  • Two-Way. One group watches another group answer the questions posed by the moderator. …
  • Dual-Moderator. …
  • Dueling-Moderator. …
  • Respondent-Moderator. …
  • Mini Focus Group. …
  • Online Focus Group.

Why focus groups are effective for qualitative research?

By reflecting the speed, details and efficiency in supply of the results of focus groups they are playing an important role in qualitative research’s data collection. Focus groups are an extended way of the interview method, a more specific in-depth group interview with discussion.

How many questions should you have in a focus group?

2. Know What Information Is Already Available. Most focus group moderators ask no more than eight to 12 questions. Know what information you can get from other methods to ensure you’re not asking unnecessary questions.

How many focus groups should you conduct?

A common guideline for focus group research is to conduct at least two focus groups for each demographic stratum in the study (Krueger and Casey 2015; Barbour 2007; Fern 2001; Greenbaum 2000; Morgan 1997).

What are the disadvantages of focus groups?

Here are the significant disadvantages of focus groups:
  • 1- More Expensive to Execute Than Surveys.
  • 2- Participants Can’t Voice Their Opinion Freely.
  • 3- Hard to Get Honest Opinions For Sensitive Topics.
  • 4- Results Are Biased.
  • 5- Might Not Be a True Representation of Your Target Group.
  • 6- Not Ideal For B2B Research.
See also :  What is the Quantity Theory of Money?